I can tell where the person was from, I can see how long they stayed on the site, and what pages they were looking for. I can tell if they are new or returning. I can even tell what web browser they were using.
Here is some interesting info on my website stats for the past 3 months:
Top Counties/ Territories :
- United States
- United Kingdom
Wow! I never know I had such a loyal following in California (hello Bellmont!) and I am still shocked at all the people in Indonesia that like to check out the website.
But in reality, none of this REALLY makes me a better consultant. It is just more information to process.
The trend that I have seen is for churches and nonprofits to think that they need more information to be effective. This usually results in a long process of using evaluation tools and/or subscriptions to information sites, and then months of trying to figure out what the information all means. With very few exceptions, this is a huge waste of time and money.
What you need is Application, not Information.
Most of the time, you know what you need to do.
You just want information to back up your decision. You are looking for “something” to blame if it goes wrong – so they don’t blame “someone” (YOU!). Spend a few minutes online to see of you are on track with your thoughts and then DO what you should do. If you are really stuck – get someone to coach you through the process of taking you from where you are to where you want to go — but please—focus on Application and not Information!!