For several months now I have been on a quest to pull the best information together on the topic of Design Thinking. I was first introduced to the concept through a Nightline story on IDEO, an Industrial Design and Engineering company in California. As I watched to story almost 10 years ago, I was fascinated with the ability that this company had to create very cool and effective products. They were on to something that could change the way companies developed products.
Over the years, I have followed IDEO as they have moved from creating products to teaching other companies how to create. The success they have had has opened the doors to an international audience that is hungry to find new ways to do things. Eventually, the big focus was on HOW they did things, not WHAT they did. The IDEO process became known as Design Thinking and is now hitting the business world as a new way of getting results.
So is Design Thinking just another business fad…the lasted “flavor of the month”? Maybe. But it is also one of the most legitimate shifts in thinking over the past 20 years.
We as humans seem to have this odd desire to look for extreme solutions to the problems that we face. For a generation, the solutions came from our ability to dream and create. Then for a generation, it was our ability to analyze and engineer. For a new generation, it is about personal experience. So which of these extremes is correct? D. All of the above.